The Museum Roundtable Lunar New Year Hongbao campaign returns in 2021 with exclusive red packet designs for 32 participating museums and galleries!
In celebration of the Museum Roundtable’s 25th anniversary, the National Heritage Board has a special QR Code Scavenger Hunt this year. Each set of red packets comes with a leaflet printed with a QR code. Visitors will stand a chance to win limited edition anniversary box sets of all 32 red packets designs if they scan a lucky QR Code.
This campaign informs consumers that the coffee beans used in all McCafé in Singapore are 100% Rainforest Alliance Certified™ Arabica beans that are responsibly sourced from Brazil, El Salvador and Colombia.
Agency: Leo Burnett Client: McDonald’s Date: February, 2021
“With the borders closed, New Zealanders have been given the chance to enjoy the things we love about our country the most. This gave us the opportunity to celebrate what makes us truly Kiwi – creating flavours that spark happy memories.
“Nostalgia can help in uncertain times, and we hope a little taste of New Zealand will give everyone something to smile about.”