The chequered pattern which makes up the games emblem was known as “ichimatsu moyo” in the Edo period (1603-1867) and designed in the traditional Japanese colour of indigo blue, the logo expresses a refined elegance and sophistication that exemplifies the country. The harmonised circular design is composed of three varieties of rectangular shapes meant to represent different countries, cultures and ways of thinking as well as incorporating the message of “Unity in Diversity.” It also reflects the fact that the Olympic and Paralympic Games seek to promote diversity as a platform to connect the world. Designed by Japanese artist Asao Tokolo, an architecture graduate from the Tokyo Zokei University.
The Olympic torch has been created in a traditional form, taking advantage of the same aluminium extrusion manufacturing technology used in the production of the Shinkansen Bullet Train
Cardboard beds and modular mattresses by Airweave
3D printed victory podiums from donated plastic waste
The Museum Roundtable Lunar New Year Hongbao campaign returns in 2021 with exclusive red packet designs for 32 participating museums and galleries!
In celebration of the Museum Roundtable’s 25th anniversary, the National Heritage Board has a special QR Code Scavenger Hunt this year. Each set of red packets comes with a leaflet printed with a QR code. Visitors will stand a chance to win limited edition anniversary box sets of all 32 red packets designs if they scan a lucky QR Code.
This campaign informs consumers that the coffee beans used in all McCafé in Singapore are 100% Rainforest Alliance Certified™ Arabica beans that are responsibly sourced from Brazil, El Salvador and Colombia.
Agency: Leo Burnett Client: McDonald’s Date: February, 2021
“With the borders closed, New Zealanders have been given the chance to enjoy the things we love about our country the most. This gave us the opportunity to celebrate what makes us truly Kiwi – creating flavours that spark happy memories.
“Nostalgia can help in uncertain times, and we hope a little taste of New Zealand will give everyone something to smile about.”