Hippopotamus, lion, panda and penguin were the core characters in the Yomeishu 2010 advertising campaign. Each animal was used to signify some form of good health. As 2011 is the year of the Rabbit, all the animals wanted to become the lovable animal and donned the bunny mask to wish all Yomeishu drinkers a healthy and prosperous Chinese New Year.
An auspicious message greets the recipient when the bunny mask is removed to reveal the original Yomeishu animal.
Hippopotamus – “May you enjoy the full blessings in life”
Lion – “May you be blessed with a lucky life”
Panda – “May you have a peaceful life”
Penguin – “May you stay fit and healthy all the time”
Client: Yomeishu (Malaysia)
Date: January 20, 2011
Creative Team: Theresa Tsang, Lee LengHuat, Lee PeiSien