ofo Brand Refresh

#discoverwithofo in Hong Kong, Taipei, Tokyo, Adelaide, Sydney, Almaty, Astana, Bangalore, Busan and Singapore.

In this project, we rediscovered more exciting possibilities from ofo’s existing profile, injecting a much fresher, relevant vibe to the brand. We made visual language more versatile by implementing new graphics, icons, as well as the use of photography.



(below) On-ground / Online banner application

(below) Social media / Corporate gift ideas


Client: ofo (Asia-Pacific)
Date: February, 2018
Creative Team: Mel Clancy, LengHuat @Zeno