Mercedes-Benz offers a large variety of rims to its customers. The designs of these rims are perfect as design elements. We use them to create die cut pieces which can be hung on Christmas trees. We will also invite recipients to scan a QR code. Upon scanning, recipients will be directed to the Mercedes-Benz website, where they can download patterns that can be printed on A4 paper and used as wrappers.
Client: Cycle & Carriage
Date: December 20, 2013
Creative Team: Fatin Azman, Lee LengHuat @BBDO Proximity