A brainstorming exercise to re-brand SingTel’s internal innovative thinking conglomerate. Departing from L!fePlus, the logo explorations primarily kept the exclamation symbol as a form of creative legacy.

Our keywords:
• Endless possibilities
• Amazing starts here
• Spontaneous discoveries

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Client: SingTel
Date: Jan, 2013
Creative Team: Ronald Ng, Kelly Hardwick, LengHuat @BBDO Proximity