(above) According to most doctors, dosage should not be determined solely by a child’s age. These characters help to remind parents about how much Panadol syrup they should be feeding their unwell child with.

(below) We also explored other possible styles of illustration for the animals, which we thought would be pleasing to both parents and children.

Client: Panadol for Children
Date: July, 2017
Creative Team: LengHuat, Sheilah @Hogarth&Ogilvy