Dash is an innovative mobile money service created by Singtel and Standard Chartered Bank. With Dash, you can now download your cash straight into your phone, just like how you’ve been downloading movies, maps, music and everything you love. The Dash Update Factory lets consumers experience this new payment method in Singtel ComCentre.
Part 1: Introduction – Every Phone Is Getting An Update
Part 2: Invitation – You Can Download Your Cash
Part 3: Interaction – Update The Way You Pay
Client: SingTel, Standard Chartered Bank
Date: June 11, 2014
Creative Team: Kelly Hardwick, Pim Lai, Lee LengHuat, Jennison, Khai @BBDO Proximity; PICO