Drawing inspiration from the original logo, the new version adopts the two peaks to symbolise the respective partnership between Mercedes-Benz and its dealer, as well as Mercedes-Benz and its customer. An Avantgarde edition grille is also introduced to give a contemporary look. In addition, the logo carries the signature arrowsilver of the brand, giving the award a prestigious feel.

 

Client: Daimler
Brand: Mercedes-Benz
Date: April 20, 2014
Creative Team: Primus Nair, Firrdaus Yusoff, Lee LengHuat, Chin Hwee @BBDO Proximity