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These characters help to remind parents about how much Panadol syrup they should be feeding their unwell child with, as according to most doctors, dosage should not be determined solely by a child’s age.

(below) We also explored other possible styles of illustration for the animals, that is pleasing to both parents and children.

Client: Panadol for Children
Date: July 2017
Creative Team: LengHuat, Sheilah